NIKE

At NIKE, these words guide every aspect of our work and have for over 50 years. They are our rally cry to serve sport and create the future for the athletes* of tomorrow.

From our support of Joan Benoit Samuelson, who won the first women’s Olympic Games marathon, to our work powering the future of youth sport, our mission helps make athletes'* dreams real. Every audacious moonshot to create more sustainable products and every step forward in building a responsible supply chain is rooted in our conviction that a better future lies on the other side of serving athletes* as only NIKE can.