First cry

FirstCry is an Indian e-commerce company specializing in baby and kids' products, founded in 2010 by Supam Maheshwari and Amitava Saha. It operates as a multi-channel platform through an online store, company-owned and franchise stores, and a distribution network, aiming to be a one-stop shop for parents from baby's conception up to around 12 years of age. The company offers a wide range of products, including clothing, diapers, feeding items, and toys, from thousands of bra