Pepperfry

In 2012, recognizing a gap in the Indian market for accessible and stylish furniture and home goods, Ambareesh Murty and Ashish Shah boldly pioneered an omnichannel approach to retail, leading to the launch of Pepperfry. This innovative strategy aimed to bridge the convenience of online shopping with the tactile experience of brick-and-mortar stores, establishing Pepperfry as India’s leading e-commerce marketplace for furniture and home goods.

Over the last decade, Pepperfry has revolutionized the traditional retail landscape, disrupting established norms by seamlessly integrating three core elements: a vast and visually appealing online virtual catalogue showcasing a diverse range of products, an extensive and efficiently managed in-house supply chain ensuring timely and reliable delivery, and a significant omnichannel presence spanning over 100 cities across India through strategically located physical stores. This cohesive ecosystem allows customers to browse, visualize, and purchase furniture and home décor items with ease, whether online or in-store. With Pepperfry, achieving comfort and style in your living space is no longer a dream, but a reality - life can indeed be a ‘bed of roses’ (especially if the bed is from Pepperfry).