Wakefit

What they sell: They primarily sell mattresses, but have expanded to offer a wide range of home furniture, including beds, sofas, dining tables, chairs, wardrobes, and other home décor items. They also have a range of sleep accessories like pillows, comforters, and mattress protectors.

Business Model: Wakefit primarily operates as a direct-to-consumer (D2C) brand. This means they manufacture and sell their products directly to customers through their website and offline stores, cutting out intermediaries like traditional retailers.This approach allows them to control the quality and offer their products at competitive prices. They have also built an offline presence with stores in major Indian cities.

Key Selling Points:

Affordable Pricing: They emphasize offering high-quality products at lower prices compared to traditional brands.
Comfort and Quality: They focus on designing products that are comfortable and durable, using materials like memory foam in their mattresses.
Direct-to-Consumer Benefits: Customers can buy directly from the manufacturer, leading to cost savings and potentially better customer service.
100-Night Trial: They are well-known for offering a 100-night trial period for their mattresses, allowing customers to try the mattress and return it if they are not satisfied.
Wide Range of Products: They offer a diverse product range, expanding from mattresses to complete home solutions, catering to various customer needs.
Target Audience: Their target audience is typically young, urban professionals and families who are looking for stylish, comfortable, and affordable home furnishings.

Origin and Growth: Wakefit was founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. They quickly gained popularity in India due to their effective marketing and emphasis on customer satisfaction. They have become one of the leading online mattress and furniture brands in India.

Funding and Valuation: Wakefit has received significant funding from venture capital firms and is considered a successful startup in the Indian e-commerce space.

In short, Wakefit is a growing Indian company that has disrupted the mattress and furniture market by offering affordable, comfortable, and high-quality products directly to consumers.